Like any other industry, the baking industry is also developing in constant change. After all, consumers' tastes are changeable, and the demand for product innovation is getting higher and higher. So, what development and changes will the baking industry have in the future? Industry insiders pointed out that the seven major trends in the development of the industry are already obvious. Only by grasping the trend of industry development can we make corresponding development plans, make enterprises closer to the market, better meet the needs of consumers, and thus make continuous progress and win the competition.

Trend 1: Youth

Lively and interesting are the obvious development trends of the baking industry.

Nowadays, more and more bakeries have designed mascots for their brands, such as a bear, a cat, and even cartoon characters, as cute as they can be. During festivals or large-scale events, employees will also be arranged to wear puppet costumes, dress up as mascots, and dance and play games with consumers.

The decoration of the store is becoming more and more simple, bright, and full of modern and fashionable feeling.

Even the names of the products are eye-catching, energy blocks, ice and snow dreams, mum mum, single dogs, hot kisses... Yes, these are all product names.

Why can't some bakery sell expensive products? It's because most of the consumers who come to the store are middle-aged and elderly people, and most of them are reluctant to spend money; why can't some bakery make drinks? This is because young people rarely patronize. Therefore, don't ignore the trend of youth, which will become an important factor in whether the bakery can win the market competition.

Trend 2: Specialization

Although product homogeneity is becoming more and more serious, some bakeries insist on creating their own special products and have obtained good returns.

For example, although many bakeries have a product, they always insist on their main product, and gradually form a special product.

Toast is sold in almost every bakery. But if a bakery uses senior chefs and good ingredients to make toast, half of the area in the store is displayed with toast, and advertisements are used to promote products, so toast is made into its own signboard. Although there are already 3 bakeries on a street, the bakery always has a group of loyal fans.

So, in the past, it was a competition between stores, and consumers liked your store; now it is a competition between products, and consumers like several products in your store.

Some bakery shops have dozens of products, and the sales are relatively average. Such stores are more dangerous in the future. Specialty products will become a necessity for bakery shops.

Trend 3: Leisure

In the past, bakery sales were basically based on staple foods, and consumers bought them for breakfast or to fill their stomachs.

When shopping, working, and watching TV, you need some food to kill the boredom of your mouth.

Consumers' demand for leisure food is gradually increasing, and at the same time, they have put forward higher requirements for the consumption environment.

Sit down after shopping, get together with friends, or even work and negotiate business, and take children to read books on weekends. Nowadays, these consumption scenes appear more and more in many bakery shops.

In recent years, with the increasing number of comprehensive commercial entities and concentrated shopping centers in China, leisure space has become more and more important for bakery shops.

Trend 4: Entertainment

Nowadays, people's pursuit of happiness is increasing day by day. In bakery shops, there are also more and more entertainment elements, such as memorizing a few product names, or answering a few bakery knowledge to get rewards; another example is playing small games to draw prizes or fun discounts.

During the opening, weekends, and store celebrations, some live auctions are held to gather popularity. Even shooting videos must be interesting and fun. No one likes to watch simple product shots. The trend of entertainment is evident.

Trend 5: Dataization

How many products are sold in the bakery in a month? How many products do customers who bought hand-torn bread buy in total? How many days do consumers come to the store on average? These are the most commonly used data in operations and the basis for refined management and operations. By digitizing customer consumption, we can more quickly grasp customer consumption needs and consumption psychology, thereby bringing greater benefits to the company.

Nowadays, more and more excellent bakeries are becoming more and more perfect in dataization, and can formulate accurate plans step by step to improve performance.

Trend 6: High-end

Industry insiders have observed that the baking industry is developing towards high-end, and one mid-to-high-end bakery after another has become the object of consumer popularity.

I have hardly seen any low-end bakery where consumers are queuing up to buy. The stores with long queues are almost all mid-to-high-end bakeries, which attract many consumers by offering a little discount.

However, in the actual operation process, many bakeries complain that their products are too expensive to sell. Then you need to think about whether your products are good enough and whether you should continue to polish them. If there is no problem with the product, have you kept up with the decoration, environment, service, publicity and other aspects?

High-end is not just the high-end of the product, but the high-end in all aspects.

Trend 7: Networking

With the rapid development of the Internet, more and more physical stores are turning to online business. The baking industry is no exception. At present, many bakeries have begun to operate online businesses, and online traffic has only increased.

From physical stores to online sales is a trend, which is also in line with the pace of modern people's lives. On the other hand, grasping the popular trends of young people is also the future development direction of the baking industry. Internet users can place orders while browsing the official homepage and seeing the cake pictures shared by other diners in the past, and the cash on delivery method is also very worry-free.

Industry insiders pointed out that the networking of the baking industry has made the industry develop faster, better meet customer needs, and make bakery operations more diversified. The networking of the baking industry is an inevitable result of the development of the industry.