On May 22, 2023, the 25th Bakery China opened as scheduled at the Shanghai Hongqiao National Convention and Exhibition Center. As the world's leading exhibition serving the entire value chain of the baking and confectionery market, Bakery China is committed to providing exhibitors from all over the world with an international, diversified and professional business exchange platform to promote the all-round development and progress of the international baking industry. On May 23, the Italian Trade Commission, together with ASSOFOODTEC - the Italian Association of Food Production, Processing and Preservation Machinery and Manufacturers (the association is a member of ANIMA CONFINDUSTRIA - the Italian Federation of Machinery and Engineering Industry Associations) and a number of Italian companies, successfully held a grand and wonderful ribbon-cutting ceremony in the Italian National Pavilion, bringing us a wonderful visual feast and high-quality professional machinery. At the same time, the Italian pavilion is also the only national pavilion to appear at the 2023 China International Bakery Exhibition.

Italian baking machinery makes a stunning appearance

The Italian baking industry has a long history, and high-quality Italian pastries and other baked products are popular all over the world. With the in-depth development of business and economy between Italy and China, more and more Italian baking machinery has entered the Chinese market, bringing us high-quality Italian baking, sugar manufacturing and baking products.

From 2017 to 2021, the scale of China's baking machinery market increased from RMB 3.1 billion to RMB 4.1 billion, with a compound annual growth rate of about 7.5%. Data shows that by 2026, the scale of China's baking machinery market is expected to reach RMB 6 billion, with a five-year compound growth rate of 7.9%. Italy has become the third largest source of imports of baking machinery in China, with import value increasing by 54.8% year-on-year in 2022.

The Italian baking, candy and Italian pasta machinery industries have always been known for their professionalism, high quality, creativity and diversified production, and are mainly composed of small and medium-sized enterprises that can provide customized solutions for Chinese customers. This time, they once again entered the Bakery China exhibition to fully demonstrate their rich experience and cutting-edge technology in the professional field, share new development achievements, and jointly seek a new future for the industry.

List of 7 Italian exhibitors in 2023

The Italian Trade Commission has been committed to strengthening the relationship between Italy and China and promoting business and economic development between the two countries. In recent years, more and more Italian baking manufacturing products have been recognized and paid attention to by the public. In the Italian Pavilion of this bakery exhibition (Hall 2.1, 21G11), a total of 7 Italian machinery and equipment related companies participated in the exhibition under the joint organization of the Italian Trade Commission and the Italian Food Production, Processing, Preservation Machinery and Manufacturers Association. Each company will present us with the extraordinary charm of the Italian baking, confectionery and Italian pasta machinery industry.

CAVANNA S.p.A

Italian CAVANNA Group is a global leader in primary and secondary automated packaging (pillow packaging, boxing and cartoning machines) and turnkey packaging systems. With 63 years of professional experience, it has 5 bases and 12 service centers around the world to provide customers with efficient packaging solutions and support daily operations.

GI.METAL S.r.l.

Italian manufacturer of high quality pizza tools. Gi.Metal: "Building the future with quality". Since 1986, in the heart of Tuscany, it has manufactured products for more than 1000 pizzerias and catering businesses, 100% Made in Italy: synonymous with quality, functionality and beauty. Gi.Metal offers: Pizza peel tools and other tools that pizza chefs need. The company's philosophy is to work with professional pizza makers, understand the needs, create and realize solutions.

MIMAC ITALIA S.r.l.

Founded in 1987, MIMAC ITALIA S.r.l. is a company specialized in the production of forming machines for pastry shops, renowned worldwide for its quality and reliability. With passion, commitment, experience and innovation, Mimac has been providing quality solutions for more than 35 years to meet the production requirements of artisanal, semi-industrial and large distribution laboratories. Mimac is able to design and produce customized solutions to optimize production processes.

SIGMA S.r.l.

SIGMA S.r.l. is an Italian company with over 50 years of history, specializing in the production and distribution of manual and industrial equipment for the bakery, pastry pizza and catering industries. The company's core business has always been mixers, and the company currently has 8 dough mixer lines and 5 planetary mixer lines. Other product lines have been added to this in order to provide a complete set of machines for professional laboratories or factories: dough presses and steamers for pastry; rounders, split rounders and cold stretching racks for pizzerias; and bowl lifters, dividers, rounders, molders, cutters for bakeries.

VENIX S.r.l.

Venix is ​​a vivid combination of creativity, artistic spirit and the desire to communicate with the world, and it is inspired by the thousand-year-old "Quiet Republic" - Venice. The essence of Venix is ​​to stimulate its dynamic relationship with the hot and cold catering equipment market and expand the global market through solid experience in this field, creating a corporate business card for commercial innovation.

WAICO S.r.l.

WAICO, the full name of the White Art Italian Group of Companies, is a group created by leading Italian companies in the field of baking equipment, including: Vitella (dough dividers and rounders), starmix (planetary mixers), Effedue (spiral mixers), Flamic (noodle rolls) and Italforni (ovens for pizza, pastries, baked goods and all kinds of delicacies), which have developed professional systems that have won the favor of their users all over the world.

ZOPPAS INDUSTRIES HEATING ELEMENT TECHNOLOGIES - IRCA S.p.A.

Zoppas Industrial Heating Technologies (ZIHET) is a global leader in the design and manufacture of thermal resistors and heating systems for a wide range of applications: from home to professional equipment, from food service equipment to household appliances, from satellites in the sky to ground or ocean transportation. In 60 years of pioneering in the field of heating, Zoppas has accumulated and mastered a wealth of professional technology and knowledge, and continues to develop and innovate with great enthusiasm. The company understands the needs of customers and partners through discussion, collaboration and listening in all market segments. Zoppas pursues the best configuration and customized solutions to develop customer product platforms. Our design engineers are also committed to finding the best balance between meeting customer needs and limited resources.

Wonderful opening, exchange and mutual learning

On May 22, the opening ceremony of the 25th China International Baking Exhibition was officially held, and the scene was crowded and lively. Augusto Di Giacinto (Di Jiaqing), Chief Representative of the Italian Trade Commission Shanghai Office, came to the opening site and, together with the Italian exhibitors, sent good wishes to Italy for this exhibition and wished the exhibition a smooth run.

The long-term friendly trade and technical exchanges between China and Italy are inseparable from the long-term and unremitting efforts of the Trade Commission and the Consulate. On May 23, a ribbon-cutting ceremony was held in the Italian Pavilion. Important guests including Tiziana D’Angelo, Consul General of the Italian Consulate General in Shanghai, Augusto Di Giacinto, Chief Representative of the Italian Trade Commission Shanghai Office, Zhu Nianlin, Executive Director of the China Bakery and Confectionery Industry Association, and Li Chao, Deputy General Manager of Sinopharm Exhibitions, delivered opening speeches.

Tiziana D’Angelo, Consul General of the Italian Consulate General in Shanghai, said: “I am very grateful to Italian companies for coming to China after the epidemic. Italian cuisine is world-famous. As an industrialized country, the export of machinery and equipment is also one of Italy’s strengths. China is also a country of food. In the field of baking, companies from the two countries have great potential for cooperation. I would like to thank the organizers of the China International Baking Exhibition, the Italian Trade Commission for its organization and support, and the Italian exhibitors.”

Augusto Di Giacinto, Chief Representative of the Italian Trade Commission Shanghai Office, said that the Chinese market has huge potential and has high requirements for food quality, so Chinese companies will be organized to visit important exhibitions in Italy. China and Italy should strengthen their contacts. I believe that Italian companies will do better in the Chinese market. I hope to help more Italian companies expand the Chinese market.

Zhu Nianlin, Executive Director of China Bakery and Confectionery Industry Association, said: "Sincerely thank the Italian Trade Commission for organizing enterprises to participate in this exhibition. To make good products, we need to use good raw materials and good machinery and equipment. As the Consul General and Chief Representative said, Chinese enterprises should also learn a lot from Italy. Now many baking machines in China are Italian brands."

After the ceremony, the leaders of the Italian Consulate in Shanghai and the Chief Representative and Deputy Representative of the Italian Trade Commission jointly visited all Italian baking machinery companies that came to China to participate in the exhibition.