On July 19, the topic #High-priced baking is back# became a hot search on Weibo. Under the hot search topic, a private bakery sold a 6-inch Basque cake for 258 yuan, which was criticized by netizens as expensive! However, it was kicked out of the group chat, which triggered discussions among netizens.

The baking market was once dominated by the trend of cost-effectiveness. Against the background of high-priced baking brands facing challenges one after another, a new force is quietly rising - private baking. Recently, private baking is gradually occupying a place in the market with its unique charm and positioning.

Market insiders said that the reason why private baking can rise against the wind in the current market is mainly due to its high-quality, personalized product characteristics and unique marketing methods. Unlike traditional baking chain brands, private baking pays more attention to the selection of ingredients and the sophistication of production technology, claiming to use high-quality raw materials and fine hand-made production to bring consumers a healthier and more delicious baking experience. This concept and practice has won the favor of more and more consumers who pay attention to quality of life and health.

However, the high price of private baking has also caused widespread controversy in the market. Some consumers reported that the prices of some private bakery products even exceeded those of brand chain bakery stores.

Faced with questions about high prices, private bakery merchants said that their high prices were mainly due to high-quality raw materials and fine craftsmanship. They emphasized that private bakery products not only taste better, but are also healthier and more environmentally friendly, in line with modern consumers' pursuit of quality of life.

However, the return of high-priced bakery is not smooth sailing. On the one hand, consumers are still highly sensitive to prices, and excessively high prices may lead to a decline in consumption willingness and affect the overall vitality of the market; on the other hand, some private bakery merchants may have problems such as overpricing and uneven quality, which aggravates market confusion and consumer distrust.

It is worth mentioning that "high-priced bakery is back" not only reflects the growing demand of consumers for high-quality and personalized bakery products, but also reveals that the baking market is undergoing a transformation. In this transformation, private bakery is gradually emerging as an emerging force, but its future development still needs to face many challenges and tests.

In terms of market, according to the forecast of China Business Industry Research Institute, the global baked goods market will reach US$455.13 billion in 2024. The average annual compound growth rate in the past five years is 3.06%, and the market growth is stable.