With the continuous development of my country's economy, the continuous updating of technology, the continuous improvement of the competitiveness of the baking and cake packaging industry, the continuous expansion of the industry scale, and the rapid development of enterprises, baking has maintained a rapid growth in scale benefits, and has also driven the consumption upgrade of baking products. Especially in large and medium-sized cities, bakeries are springing up like mushrooms after rain. Nowadays, it is not difficult to find in bread and cake shops that baked foods tend to be baked and sold on the spot, well-made, and made with high-quality ingredients. Of course, good products can attract customers from the sense of smell, vision, and taste. However, even freshly baked bread or cakes and biscuits made on site, whether placed on the shelves or taken away when purchased, need to be packaged. Good packaging design can attract customers and promote sales while protecting the goods. It is an indispensable part of baking products.

Affected by consumption upgrades

Packaging tends to be branded and serialized

The baking market has great potential, but homogeneous competition is serious. In this environment, products must have a competitive packaging, that is, branded packaging, to make the take-out packaging more recognizable. The so-called branded packaging means that the packaging should reflect the brand positioning of the enterprise, and the packaging should follow the brand concept and remain consistent and continuous. Packaging is first of all a reflection of the brand concept. What color to use and what tone to display are all required by the brand concept.

Serialized packaging design refers to a company's use of a unified but varied packaging design for different varieties of its own products under the same brand. Serialized packaging often has uniformity in color, and then changes in hue, purity, and brightness are made in a specific and same position according to the characteristics of different products. There are differences in coordination and changes in unity. A unified packaging strategy is an important manifestation of integrated marketing communication.

Affected by consumer demand

Packaging tends to be advertising and safe

Packaging should play a role in understanding product information and protecting product safety for consumers. The role of conveying product information through packaging is advertising packaging. Only by solving this problem can packaging truly release its value. On the basis of ensuring safety, it is close to the lives of consumers, so that consumers can directly understand the product from the packaging pattern and information when they pick up the product. The safety design of packaging is mainly reflected in the following aspects: protection performance design, including moisture-proof, shock-proof, leak-proof, shatter-proof, and squeeze-proof; convenience performance design, including convenience for store display and sales, and convenience for customers to carry and use; sales performance design, that is, without the introduction or demonstration of sales staff, customers can understand the product based on the "self-introduction" of the packaging picture and text, and decide to buy it. The design method of packaging pattern requires simple lines, color blocks and reasonable colors to leave a deep impression on consumers.

In addition, small-portion and single-serving snacks can meet consumers' special preferences for controllable portions and portable snacks. Although small packages have higher unit costs, compared with their convenience, small-portion packaging has great development prospects.

Influenced by consumer groups

Packaging tends to be personalized and fashionable

Only by fully grasping the psychology of consumers and incorporating more elements such as creativity, fun, and fashion can bread and cake packaging cater to consumer preferences and meet consumer needs, and then do a good job of market segmentation, and develop packaging creativity based on the consumption characteristics of various types of people, such as children like cute cartoons, young people desire romantic moods, and housewives love warm atmospheres. Only by making the packaging personalized and distinctive can it better inspire and impress consumers.

Colorful baking packaging is a beautiful landscape and an important fashion element of baking products. Fashion is what modern people pursue. Regardless of gender or age, they all need fashionable and trendy packaging to meet their own psychological needs. For example, young people use it to flaunt their own personality and publicity, while the elderly pursue a young mentality. Therefore, fashion has always been a weather vane driven by consumer psychology, affecting the development and improvement of baked food packaging.

Influenced by consumer concepts

Packaging tends to be humanized and environmentally friendly

In the future, baking packaging will be more closely integrated with baking products, with three-dimensional specifications, more creative and trendy colors and patterns. Baking packaging will also fully consider various needs such as product display and carrying, and be more practical to increase its appeal to customers. Therefore, the humanized consideration of packaging is also a very important part of packaging design. It is the easiest detail to do, and it is also the most easily overlooked detail. Humanized packaging design and production must comply with the principle of people-oriented. In the design of packaging structure, the selection of packaging materials, the warning words on the packaging, and the convenience of packaging, there must be comprehensive considerations to promote harmony between products and people, and ultimately effectively promote consumers to make purchasing decisions.

At the same time, environmental protection of packaging is a social responsibility that baking industry companies must follow, and it is also a sign of the progress of consumer concepts. Paper packaging based on paper and paperboard has the advantages of low cost, resource saving, easy mechanical processing, more environmentally friendly, pollution-free, easy to recycle and recycle. In addition, with the advancement of papermaking technology, paper materials have developed from traditional single to diversified varieties and functional specialization. Packaging designers can properly use the characteristics of paper materials to create baking packaging paper shapes. Baking food packaging has entered the era of paper packaging, and paper packaging also provides guarantee for the safety of baking food.

Packaging personality and creativity are different, and each has its own strengths, and advantages can be learned from each other. The creativity of packaging comes from life, perhaps the environment or culture of a certain field, perhaps the words, deeds and characteristics of a certain group of people, or perhaps a certain trend. In short, it depends on the person and the place.